Abstract:
Purpose
The purpose of this research is to find out what factors that influence perceived
value and it‟s impact on loyalty which mediated by satisfaction towards shoes
store in specific mall. Several factors tested are image, price, and retail service
quality.
Design/Methodology/Approach
Questionnaire is one of the tool to complete this research. The questionnaires
were distributed through online with 54 statements. 261 questionnaires were
spreaded towards customer who have visit Converse store at Summarecon Mall
Bekasi. This research was using convenience sampling technique and a total of
226 questionnaires are usable to analyze. Furthermore, factor analysis was used to
test the validity of variable and Cronbach‟s Alpha to test the reliability. At the
last, Structural Equation Model (SEM) was used as a tool to test the fitness of
theoretical framework and find out the result of hypothesis.
Findings
This study found that retail service quality has significant influence on perceived
value, perceived value has significant influence on customer satisfaction,
perceived value has significant influence on customer loyalty, and customer
satisfaction has significant influence on customer loyalty. However, brand image
has no significant influence on perceived value and price has no significant influence on perceived value. These two hypotesis were rejected since the p value
is not meet the requirement.
Originality/Value
The author guarantee that this research with the tittle of factors influencing
perceived value and it‟s impact on loyalty mediated by satisfaction towards
Converse store at Summarecon Mall Bekasi has not been done before.
