THE INFLUENCE OF DESTINATION IMAGE AND DESTINATION PERCEIVED QUALITY TOWARD TOURIST SATISFACTION AND ITS IMPACT ON REVISIT INTENTION (A CASE STUDY OF LAMPUNG PROVINCE)

Abstract

Purpose The purpose of this research paper is to find out the influence of destination image and destination perceived quality toward tourist satisfaction and its impact on revisit intention in Lampung province. Design/Methodology/Approach A questionnaire of 23 statements was distributed online and printed to 307 young adults and adults who had ever visited Lampung province using purposive sampling method. The questionnaire was validated through construct validity and reliability with the result all questions were converged to its factor respectively and no discriminant problem. Validity at the range of 0.540 – 0.923 and reliability at the range of 0.893 to 0.960. Demographic variables asked were gender, age, and domicile. To test the theoretical framework and hypotheses, Structural Equation Modeling was utilized. Findings It is found that destination image and destination perceived quality positively and significantly influence guest satisfaction. The output also presented that tourist satisfaction has significant influence on revisit intention. Originality/Value Since the study of the interrelationships between destination image, destination perceived quality, tourist satisfaction, and revisit intention for Lampung province have not been conducted before, this research can be used for the future research as reference to increase the number of research that has same topic regarding those variables.