Abstract:
Purpose: This study aims to analyze tourist return intention
through destination attribute (attraction, accessibility, and
amenities), promotion, and destination image mediated by
tourist satisfaction.
Research methods: The study used 410 respondents who
were domestic tourists who had visited Borobudur Temple
using purposive sampling. The Partial Least Square-
Structural Equation Model (PLS-SEM) is used to test
hypotheses.
Results and discussions: All hypotheses are accepted, that
the attributes of the destination (attraction, accessibility, and
amenities), promotion, and destination image significantly
influence on tourist return intention mediated by tourist
satisfaction.
Conclusion: It is necessary to improve the quality of
destination attributes at Borobudur Temple, promoting not
only international tourists but also domestic tourists.
