DESTINATION MARKETING TO IMPROVE DOMESTIC TOURISTS' RETURN INTENTION

Rahmiati, Filda; Andrean Winata

dc.contributor.author	Rahmiati, Filda
dc.contributor.author	Andrean Winata
dc.date.accessioned	2021-09-07T03:48:01Z
dc.date.available	2021-09-07T03:48:01Z
dc.date.issued	2020
dc.identifier.issn	2580-5592
dc.identifier.uri	http://repository.president.ac.id/xmlui/handle/123456789/4006
dc.description	INTERNATIONAL JOURNAL OF APPLIED SCIENCES IN TOURISM AND EVENTS; Vol. 4 No. 2 December 2020. p. 86-94.	en_US
dc.description.abstract	Purpose: This study aims to analyze tourist return intention through destination attribute (attraction, accessibility, and amenities), promotion, and destination image mediated by tourist satisfaction. Research methods: The study used 410 respondents who were domestic tourists who had visited Borobudur Temple using purposive sampling. The Partial Least Square- Structural Equation Model (PLS-SEM) is used to test hypotheses. Results and discussions: All hypotheses are accepted, that the attributes of the destination (attraction, accessibility, and amenities), promotion, and destination image significantly influence on tourist return intention mediated by tourist satisfaction. Conclusion: It is necessary to improve the quality of destination attributes at Borobudur Temple, promoting not only international tourists but also domestic tourists.	en_US
dc.language.iso	en_US	en_US
dc.publisher	Center Of Research and Community Service of Politeknik Negeri Bali	en_US
dc.subject	Destination attributes	en_US
dc.subject	destination image	en_US
dc.subject	promotion	en_US
dc.subject	tourist return intention	en_US
dc.title	DESTINATION MARKETING TO IMPROVE DOMESTIC TOURISTS' RETURN INTENTION	en_US
dc.type	Journal Article	en_US