BUSINESS PLAN FOR KU-KING

Abstract

Ku-King was founded by 2 students who study in Business administration, President University. We believe that each people have a different way to reach the dream and to live their life, but not every people think about factors related to the fundamental need, that is food. Ku-King is a company that specialized in Meal Kit which changes the way Indonesians think about fine food preparation. Not only offers the services, Kuking provides cooking experience, with healthy, and sustain food system approach. Ku-King allows food and recipe around the world, which enhancing dining experience at home. Meal kit is business that offers pre-portioned food ingredient and recipe, for customer preparing home cooked food. The business firstly came from Sweden in 2007 by a company called Kicki Theander's launch of Middagsfrid in 2007. Moreover, the business model quickly spread worldwide and becoming a trend in food delivery services business and inspiring widely range of competition. Think about food idea and preparing the preparation is a frustrating and time consuming for peoples. Ku-king presents the menu selections that already calibrate based on the needs of each menu will be easing the difficulty of cooking. We believe not all of us able to cook, but, most of us wanted to be able to cook. Ku-King comes with the solution by equipped each menu selection with an interactive recipe which focuses on the cooking steps. Composite between interactive cooking steps with calibrated ingredient based on the needs of each portion will ease the difficulty of cook and will be excellent media to learn cooking. We believe learning by doing and learn with fun method always better so we here come with education and entertainment