Abstract:
Indonesia is one of the most prospective market in Asia. The business in
automotive industry is so prospective and it is backed up by the data shown in the
industry. The data shows that the motorcycle and passenger car ownership are keep
increasing. Not just vehicle ownership that grows up but the vehicle sales also keep
increasing. Estimated that the growth population of the vehicle will keep increasing
With the amount of Vehicle in Indonesia the trend that grows within the
automotive industry is vinyl wrapping. vinyl wrapping is wrap the entire vehicle
with elastic sticker either for protecting the body or making the looks difference
with the other vehicle. Vinyl is a cheaper alternative to traditional vehicle
painting. With this opportunity Rey Decal Group will have some innovative way
to distinct the difference with other competitor.
The segment that Rey Decal Group are aiming are upper middle to upper
economic class, because of that segmentation the facility of Rey Decal Group
have to be premium quality. Estimated around Rp 700,000,000 needed to be able
to run the company as intended and estimated the money will be given back to the
owner around 1 year to 1,5 years.
Rey Decal Group will focus on premium material for their vinyl wrapping
and will keep researching for new and exciting material that Rey Decal Group can
offer to the customer.
