THE EXPANSION OF REY DECAL GROUP

Abstract

Indonesia is one of the most prospective market in Asia. The business in automotive industry is so prospective and it is backed up by the data shown in the industry. The data shows that the motorcycle and passenger car ownership are keep increasing. Not just vehicle ownership that grows up but the vehicle sales also keep increasing. Estimated that the growth population of the vehicle will keep increasing With the amount of Vehicle in Indonesia the trend that grows within the automotive industry is vinyl wrapping. vinyl wrapping is wrap the entire vehicle with elastic sticker either for protecting the body or making the looks difference with the other vehicle. Vinyl is a cheaper alternative to traditional vehicle painting. With this opportunity Rey Decal Group will have some innovative way to distinct the difference with other competitor. The segment that Rey Decal Group are aiming are upper middle to upper economic class, because of that segmentation the facility of Rey Decal Group have to be premium quality. Estimated around Rp 700,000,000 needed to be able to run the company as intended and estimated the money will be given back to the owner around 1 year to 1,5 years. Rey Decal Group will focus on premium material for their vinyl wrapping and will keep researching for new and exciting material that Rey Decal Group can offer to the customer.