THE USE OF CULTURAL DIPLOMACY THROUGH TOURISM PROMOTION IN ATTRACTING DUTCH TOURIST TO INDONESIA (2014-2018)

Abstract

After the period of colonialism between Indonesia and The Netherlands ended, Indonesia and The Netherlands agreed to bring their relations in a better direction. One of the steps taken in Indonesia and The Netherlands use and develop Cultural Diplomacy through the perspective of Tourism Promotion. Cultural potential and local wisdom in the development of tourism become part of the product of human creativity that has cultural value. The purpose of this study was to analyze Indonesian cultural tourism activities in The Netherlands in the form of festivals, exhibitions, and sales missions. The research method used was qualitative analysis through secondary data observations with the Indonesian Ministry of Tourism. While the theory used is the theory of Soft Power, Cultural Diplomacy, and Track-Two Diplomacy. These three theories are used to analyze the potential for tourism activities in culture-based tourism in The Netherlands. Local culture in Indonesia, in general, has unique potential and centers of art products that can be developed to enhance tourism with local Indonesian cultural elements. This cultural element is an important reason for the passage of cultural diplomacy. The use of cultural diplomacy through tourism promotion conducted by the Indonesian government can be used as a medium to continue to develop other Indonesian cultures in The Netherlands.