The beauty industry in Indonesia has experienced rapid growth, driven by increasing consumer demand, innovative product development, and the influence of digital platforms. Among Generation Z (Gen Z) women, Social media ...

In today's digital era, social media platforms like Instagram play a pivotal role in self-expression. This research delves into the dynamic interplay among self-esteem, media literacy, and personal branding strategies on ...

This study aims to deeply analyze how influencer credibility, measured through the factors of Trustworthiness, Expertise, and Attractiveness, influences Consumer Trust in Wardah products among Generation Z. Using a ...