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FACTORS AFFECTING ONLINE HOTEL BOOKING INTENTION (A CASE STUDY OF pegipegi.com)

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dc.contributor.author Lestari, Rista
dc.date.accessioned 2019-05-03T07:28:33Z
dc.date.available 2019-05-03T07:28:33Z
dc.date.issued 2018
dc.identifier.uri http://repository.president.ac.id/xmlui/handle/123456789/547
dc.description.abstract Purpose : The purpose of the study is to take a look at the relationship between trust, perceived risk, perceived price, attitude and purchase intention to online hotel booking purchase intention particularly online hotel booking user in Cikarang and Bekasi area.. How these factor might have an effect on shopper purchase intention. Design/Methodology/Approach : A total of 190 respondents were taken from online tour shopper in Cikarang and Bekasi area to examine the relationship of factors that affect online hotel booking purchase intention. Data were collected through structured questionnaire used seven-point Likert scale and observed utilizing Structural Equation Modeling (SEM) analysis Findings : The finding show the factors that affect the intensity of online hotel booking. Trust, perceived price and attitude shows positively affect to purchase intention of online hotel booking meanwhile perceived risk show negatively to to purchase intention of online hotel booking. Originality/Value : The author believe this is the first study who is investigate factors affecting the intensity of online hotel booking among online tour shopper in Cikarang and Bekasi area en_US
dc.language.iso en_US en_US
dc.publisher President University en_US
dc.relation.ispartofseries Business Administration;015201405007
dc.subject Trust en_US
dc.subject Perceived Risk en_US
dc.subject Perceived Price en_US
dc.subject Attitude en_US
dc.subject Purchase Intention en_US
dc.subject Online Travel en_US
dc.title FACTORS AFFECTING ONLINE HOTEL BOOKING INTENTION (A CASE STUDY OF pegipegi.com) en_US
dc.type Thesis en_US


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