DESIGNING CITY BRANDING FOR KARAWANG REGENCY

Abstract

Tourism aspect in Indonesia is growing and developing gradually, and many cities are competing to promote themselves for international tourism destination, and Karawang as developing regency can also represent itself to the public and strengthen its position with city branding. Since city branding is known to be the most common strategy to promote a place or city as a brand, the writer determines to design for city branding for Karawang regency in hope it will help Karawang to have significant growth in culture and tourism field. This thesis discusses the city branding design for Karawang regency by analyzing Karawang and city branding components and uses qualitative method in the process of data collection and analysis before proceeding to visualize the concepts and ideas for Karawang, and the design implementation.