DESIGNING ADVERTISING CAMPAIGN USING PAPER ENGINEERING TO PROMOTING BUDDIES APPLICATION FROM PT ASTRA AVIVA LIFE TO THE MILLENNIALS GENERATION

Abstract

In this modern era, technology holds the biggest role in human life. Everything becomes practical, people can buy anything in anytime with technology. PT ASTRA AVIVA LIFE utilizes the technology to bring a new way to sell their product which is insurance. PT ASTRA AVIVA LIFE creates Application called Buddies to attract millenials generation to buy insurance. The age limitation for the target market is from 18 to 25. The regional limitation is Jakarta. To introduce Buddies Application, the advertising campaign is needed. The process of designing the advertising design will be done in terms of design only. The advertising campaign will not affected the fonts, logos, and color, but some development are added to make it more attractive. Among the three methods of research, literature review, quantitative and qualitative, the result will not be only theoretically right but also practically suitable to the current situation. This thesis will contain theory and research data based on the research methods. Designing advertising campaign process will be done according to the theory of advertising campaign design. and the result of survey based on the answer of the people on Jakarta. The final outcome of this project is the set of brochures, stationary, web banner, uniform, and merchandise.