DESIGNING MOTION GRAPHICS VIDEO IN INCREASING NATIONALISM OF INDONESIAN YOUTH: A CASE STUDY OF RUPIAH BANKNOTES 2016

Abstract

Nationalism is one forms of love or spirit towards the country. the demeanor of struggle by the heroes is the origin history of the sense of nationalism in Indonesian people. people now dominant receive information of globalization and the globalization with unsuitable globalization for this country is the cause of the waning sense of nationalism in the community, especially the younger generation as the successor of the nation. There are several ways we can do to keep the sense of nationalism to the community especially the younger generation as the successor of the nation. one of them is through the social campaign with to introduce the demeanor of struggle by the heroes to the community that aims to keep and embed the nationalism to them. The researcher choose a study case of rupiah banknote 2016 for this research and the researchers needed a media that can be quickly delivered to the youth generation in developing exemplary and nationalist spirit among them. As per 2017, more than 54% of people in Indonesia accessed the internet and more than 87% people often access social media. In order to deliver the purpose of this research to the target audience, the researcher use motion graphics video as a media that can be delivered via social media. also, to support this research the researcher employs a qualitative research design with case study descriptive method.