KOMUNIKASI PEMASARAN TERPADU DI PT SARANA MITRA LUAS

Abstract

PT.Sarana Mitra Luas is one of the forklift rental companies that play in the domestic market and has developed rapidly. This research aims to know the Integrated Marketing Communication strategy that has been done by PT Sarana Mitra Luas to increase the number of customers. This study uses the concept and theory of Marketing Communications Tepadu through qualitative methodology with in-depth interviews to the management of PT Sarana Mitra Luas. The results show that Integrated Marketing Communication Strategy conducted by PT Sarana Mitra Luas Terpadu into the category of direct marketing and advertising, on the internet and distribution of brochures. Research results also indicate that PT.Sarana Mitra Luas has not applied the theory of Integrated Marketing Communication maximally, this is caused by the absence of experts who specifically handle the promotion and also not yet available special budget provided by the companyIn conclusion marketing strategy undertaken by PT Sarana Mitra Luas is to advertise in social media personal employees marketing division on the internet and distribute brochures. Communication Visual has an influence on increasing the number of customers. To increase the number of customers it is advisable to hold an activity that can bring prospective customers closer to the company. It is proposed to hold exhibitions and reactivate the company's website in promotional means.