President University Repository

Browsing 2017 by Subject "Informativeness"

Browsing 2017 by Subject "Informativeness"

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  • Julianto, Rido Bagas (President University, 2017)
    Today Indonesians are exposed to an enormous number of advertisements where companies are spending their money to attract consumers. With the rapid growth, of social media such as Facebook, marketers and researchers are ...

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