THE INFLUENCE OF THE FINANCIAL LITERACY TOWARDS SAVING BEHAVIOUR OF THE ONLINE OJEK DRIVER IN EAST BEKASI

Abstract

This research was conducted to determine the level of the financial literacy of the online ojek driver in East Bekasi, their saving behavior and the effects of their financial literacy towards their saving behavior. This is descriptive quantitative research, used survey method and questionnaire. Respondents are the online ojek driver in East Bekasi. There were 130 drivers for sampling to be the respondents. Sampling technique uses purposive sampling. The respondents were chosen by a certain characteristic, such as the use of the company helmet, the use of the company jacket, and the smartphone on their motorcycle handlebar. Through the regression analysis, the effect of financial literacy towards saving behavior is found out. The results showed that the financial literacy of the online ojek drivers in East Bekasi is considered to be good, their saving behavior is also good and the financial literacy of the online ojek driver affects their saving behavior.