THE ROLE OF CULTURE IN DIPLOMACY: ANIME AND MANGA AS JAPANESE CULTURAL DIPLOMACY TOWARDS INDONESIA (2012-2016)

Abstract

This research aims to discuss the influence of Anime and Manga as Japanese cultural diplomacy in cultural and bilateral relations between Japan and Indonesia that limited in the period of 2012-2016. This research used qualitative method which is explained descriptively the effort of Japanese government in using Anime and Manga as cultural diplomacy through cultural activities with other country and also Indonesia. Anime and Manga used to promote other Japanese culture both popular and traditional. The researcher found out the support from Japanese government as well as from the creator and artist in promoting Japanese culture through Anime and Manga. As Japanese government foreign policy to export culture in purpose of building relations with other country, especially Indonesia. The development of Anime and Manga in Indonesia is surprisingly increased, it can be seen through many forums, clubs and groups of Anime and Manga fans in Indonesia. Japan also keep supporting Japan Foundation Jakarta as their agent of culture which sometimes do film screenings of Anime and Manga. Japanese Festival or Matsuri is also held annualy in Indonesia, with help from Japan's ambassador in Indonesia. Japanese products are getting famous day by day in Indonesia, the use of Anime and Manga as Japanese cultural diplomacy is reach the target. Culture is one of Japanese government program whether to build or improve the relations between countries, in this case Japan and Indonesia.