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Management: Recent submissions

Now showing items 1181-1200 of 1568

THE INFLUENCE OF CUSTOMER SERVICE, INTEREST RATE, INCOME AND BANK LOCATION TOWARDS PURCHASE DECISION FOR MORTGAGE HOUSE (A STUDY CASE OF KPR BTN IN TANGERANG)

Elizabeth, Uly (President University, 2015)

Indonesian’s population is growing fast and still quite high for Indonesian with lower income per month to own a house by cash method. Many Banks provide credit facility which is KPR so it is easier for them in buy a house. ...
FACTORS INFLUENCING ONLINE CUSTOMER SATISFACTION OF A LOCAL FASHION E-COMMERCE WEBSITE: A CASE STUDY OF LOCALBRAND.CO.ID

Danny (President University, 2015)

LocalBrand.co.id as one of the local fashion e-commerce website need to enhance their quality in service in order to achieve a great satisfaction from the customers. Apparently, although the growth of online store are ...
ANALYSIS THAT INFLUENCE SHARE VALUE, COMMUNICATION AND OPPORTUNISTIC BEHAVIOR CONTROL TOWARD CUSTOMERS TRUST ON INTERNET BANKING (A CASE STUDY AT PT. BANK SYARIAH MANDIRI LHOKSEUMAWE BRANCH, ACEH)

Apriskazia, Kana (President University, 2015)

This research is find out analyze the influence share value, communication, and opportunistic behavior control toward customers trust on internet banking at PT. Bank Syariah Mandiri, Lhokseumawe branch. The Independent ...
THE ANALYSIS OF MARKETING MIX TOWARDS CUSTOMER PURCHASE DECISION OF JABABEKA (CASE STUDY OF NEXCARE ACNE COVER)

Afiandy (President University, 2015)

Acne problem in Indonesia become one of the main important issue related skin care category, especially when it comes to teenagers. Most of the young adult feels not confident when it comes to discuss about acne problem, ...
THE ANALYSIS OF MARKETING MIX TOWARDS CUSTOMER BUYING DECISION AT VICTORIA MAKEUP SCHOOL JAKARTA IN 2014

Santoso, Budi Putra (President University, 2015)

Victoria Makeup School is one of the famous makeup schools in Jakarta. The school provides good makeup school program. However, the number of students experienced insignificant increasing per period especially in 2014. ...
FACTORS INFLUENCING THE ADOPTION OF INTERNET BANKING (A CASE STUDY OF BANK OF CHINA, JAKARTA BRANCH)

Ran, Li (President University, 2015)

The purpose of this research was to investigate the factors influencing the adoption of internet banking with a case study of Bank of China, Jakarta Branch. This research consist four independent variables (perceived ...
THE INFLUENCE OF SERVICE QUALITY OFFERED BY BANK CENTRAL ASIA TOWARD CUSTOMER SATISFACTION AT CIKARANG (A CASE STUDY OF BCA, METROPARK BRANCH)

Truong, Duong Quoc (President University, 2015)

This study investigates the Influence of Service Quality on Customer Satisfaction. Banking services market could be evaluated in terms of the mutual relationship between banks and customers or in other words their loyalty ...
KORELASI BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN MOBIL DAIHATSU XENIA (STUDI KASUS PT. ASCO PRIMA MOBILINDO)

Ardiansyah, Erwin (President University, 2015)

Penelitian ini dilatar belakangi adanya penurunan penjualan mobil Daihatsu di PT. Asco Prima Mobilindo dalam kurun waktu akhir 2014 - 2015. Penurunan penjualan ini menunjukkan adanya penurunan keputusan pembelian konsumen ...
THE ANALYSIS OF CAPITAL MARKET REACTION BEFORE AND AFTER FUEL RESTRICTION POLICY IMPLEMENTATION IN INDONESIA (CASE STUDY OF LQ-45 STOCKS LISTED IN INDONESIA STOCK EXCHANGE)

Ariska, Ditta (President University, 2015)

This research aimed to determine the capital market reaction on the announcement of fuel restriction policy that was held 3 times continuously on August, 1st, August 4th, and August 6th. In measuring capital market ...
DOMINANT FACTORS ANALYSIS OF THEMED RESTAURANTS CONSUMERS PURCHASE BEHAVIOR IN NORTH JAKARTA

Gabriele, Marsha (President University, 2015)

Indonesia is a developing country that has Jakarta as it capital city, which make Jakarta as the biggest city in Indonesia. Jakarta has a big number of populations, there are more than ten million people who are living ...
PENGARUHPENGETAHUANKONSUMEN TERHADAP PRODUK, PEMBELIAN DAN PEMAKAIAN DALAMKEPUTUSAN NASABAH MEMILIH BANK SYARIAH (STUDI KASUS NASABAH PADA BANK SYARIAH MANDIRI CABANG CIKARANG)

Fauzi, Jeje (President University, 2015)

Penelitian ini bertujuan untuk melihat sejauh mana pengaruh pengetahuan konsumen (pengetahuan produk (X1), pengetahuan pembelian (X2), pengetahuan pemakaian (X3)) terhadap keputusan nasabah dalam memilih Bank Syariah (Studi ...
THE INFLUENCE OF PERCEIVED VALUE TOWARDS CUSTOMERS SATISFACTION IN HOSTEL INDUSTRY (A STUDY OF DOMESTIC YOUNG ADULTS IN INDONESIA)

Lika, Kevin Putra (President University, 2015)

Perceived value is one of the elements that can influence the customer satisfaction especially in the service industry. One of the examples of service industry is hospitality industry. In order to be able to formulate and ...
THE IMPACT OF BRAND EQUITY ELEMENTS ON CUSTOMER PURCHASE INTENTION (TOYOTA AVANZA IN EAST JAKARTA AS A STUDY CASE)

Irawan, Jonathan Canny (President University, 2015)

The focus of this research is to analyze the impact of Brand Equity on Customer Purchase Intention of Toyota Avanza in Indonesia. There are four factors of Brand Equity Elements, such as Brand Awareness, Brand Association, ...
ANALYSIS ON THE IMPACT OF CORPORATE IDENTITY TOWARDS CORPORATE REPUTATION (A CASE STUDY OF PRESIDENT UNIVERSITY)

Carolina, Kelly (President University, 2015)

This research aims to analyze the impact of corporate identity (communication and visual identity, behavior, corporate culture, and market condition) towards corporate reputation. Managing corporate identity may lead to ...
THE INFLUENCE OF ATTITUDINAL BRAND LOYALTY AND BEHAVIORAL BRAND LOYALTY TOWARDS PURCHASE INTENTION (A CASE STUDY OF KFC KISAMAUN, TANGERANG)

Shannon, Kezhia (President University, 2015)

The objective of this research is to find out if there is significant influence of attitudinal and behavioral loyalty to customer purchase intention of KFC Kisamaun, Tangerang. This research is primarily focus on Chicken ...
DOMINANT FACTORS IN CONTRIBUTING OF CONSTRUCTING PROVOCATIVE MEDIA APPROACH TO REDUCE ACTIVE SMOKER IN NORTH CIKARANG, JABABEKA

Helmi, Pinia Agista (President University, 2015)

This research is about identified and analyzed the dominant factor which is contributing of constructing provocative media approach to reduce active smokers in North Cikarang, Jababeka. Health issues are getting worse than ...
THE INFLUENCE OF MAJOR ASIAN STOCK INDICES TOWARDS JAKARTA COMPOSITE INDEX AFTER THE GLOBAL CRISIS ERA (2009-2014)

Juliana, Aska (President University, 2015)

This research focused on Indonesian and four Major Asian Indices. The purpose of this research to analyze the effect of China’s Shanghai Composite Index, Hong Kong’s Hang Seng Index, Japan’s Nikkei 225 Index, and South ...
THE INFLUENCE OF BEHAVIOR AND PSYCHOGRAPHIC TOWARD CONSUMER BUYING BEHAVIOR: A CASE STUDY OF COCA-COLA IN JABABEKA

Devi, Melati Foresta (President University, 2015)

The objective of this research is to analyze the influence of behavior and psychographic towards consumer buying behavior of Coca-Cola soft drink in Jababeka. The research is done in Jababeka where the 399 respondents are ...
DOMINANT FACTORS OF CUSTOMER SATISFACTION TOWARDS JAPANESE MOTORCYCLE USING ECSI MODEL

Rahman, Rio Fauzan (President University, 2015)

This research aims to analyze the dominant factors of customer satisfaction towards Japanese motorcycle in order to reduce the capital flight. The population for this research is President University student batch 2011 who ...
THE INFLUENCE OF WORKING ENVIRONMENT, REWARD, AND TRAINING TOWARDS NON-PRODUCTION STAFF’S LOYALTY (CASE STUDY OF PT. X INDONESIA)

Ratriani, Nafrida (President University, 2015)

The researcher would like to present a research about the influence of job satisfaction indicators towards employee loyalty. Researcher tried to determine the job satisfaction variables that influence the employee loyalty ...

Now showing items 1181-1200 of 1568

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