Abstract:
One effect of the expansion of the internet widely interested in the internet users is social media
recently. Social media is an online media to exchange information such as texting, pictures, sounds and video.
There are some social media’s which give mutual functional, one of them is The Instagram, which recently
taking over massive users. It possesses simple functionality, the Instagram becoming seen as a source of social
value, online transaction (buy-sell) and promotion fulfillment. For that background, this study objection is the
awareness of online transaction to Instagram user with their own product. The Discussion of research study to
examines the aspects of sales party cake with social media online through a process online transaction,
between owner @ discakevery and an employee of PT.Okaya indonesia as consumer party. The technique of
data collection was done by directed observation and in-depth interviews. The result of this research showed
that shopping party cake online through account instagram @ discakevery due to the need consumers, media
uses instagram who manipulable, networkable and impartial, and the education and persuasion good
communication by owner @ discakevery.
