FACTORS INFLUENCING CONTINUANCE USAGE INTENTION OF MOBILE APPLICATION GO-JEK (GO-FOOD) IN JABODETABEK

Abstract

Purpose ⎯ The purpose of this study focus to discover the relations within perceived usefulness, confirmation, perceived enjoyment, privacy concern, perceived risk, satisfaction, and continuance usage intention in millennials who have experienced using Go-Food. Design / Methodology / Approach ⎯ This study uses SPSS AMOS to test the validity, reliability, and model fit of the variables in this study. Researcher used questionnaires as a media to collect respondent, total 256 respondents filled the questionnaires in which only 229 data are valid. Findings ⎯ The result shows that confirmation positively influences perceived usefulness and perceived enjoyment, satisfaction is positively affected by perceived usefulness and confirmation, and continuance usage intention are positively affected by perceived usefulness and satisfaction. Research Limitation ⎯ This study focuses on millennials who are currently living in Jabodetabek.