ONLINE LUXURY RETAIL: THE EFFECT OF STORE IMAGE TOWARD PURCHASE INTENTION OF MILLENNIALS IN JAKARTA

Datu, Arizha Rombe

dc.contributor.author	Datu, Arizha Rombe
dc.date.accessioned	2022-11-01T06:48:01Z
dc.date.available	2022-11-01T06:48:01Z
dc.date.issued	2019
dc.identifier.uri	http://repository.president.ac.id/xmlui/handle/123456789/10378
dc.description.abstract	Purpose – The purpose of this study is to know the effect of Store Image toward Purchase Intention of Luxury retail online in fashion industry within Millennials in Jakarta. Design – There are 22 items of measurement which had been distributed to Millennials who have bought luxury fashion products online. Quantitative methodology and convenience sampling technique was used for this research. A total of 243 respondents were participated but only 203 responses were valid. Validity and reliability test was conducted to measure the data, followed by hypothesis testing with multiple linear regression. Findings – As the dimension of Store Image, Layout, Merchandise and Service significantly influence Purchase Intention of luxury online store within millennials in Jakarta. Value – This research aim to give insight for luxury online retailers in fashion industry about potential of millennial market in Jakarta, Indonesia. Keywords – Layout, Merchandise, Service, Store Image, Purchase Intention, Luxury Online Retail	en_US
dc.language.iso	en_US	en_US
dc.publisher	President University	en_US
dc.relation.ispartofseries	Business Administration;015201500124
dc.subject	Layout	en_US
dc.subject	Merchandise	en_US
dc.subject	Service	en_US
dc.subject	Store Image	en_US
dc.subject	Purchase Intention	en_US
dc.subject	Luxury Online Retail	en_US
dc.title	ONLINE LUXURY RETAIL: THE EFFECT OF STORE IMAGE TOWARD PURCHASE INTENTION OF MILLENNIALS IN JAKARTA	en_US
dc.type	Thesis	en_US