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ANALYZING FACTORS AFFECTING MILLENIAL SELECTION OF FULL-SERVICE RESTAURANT IN MAKASSAR

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dc.contributor.author Wijaya, Richard
dc.date.accessioned 2022-11-01T07:25:20Z
dc.date.available 2022-11-01T07:25:20Z
dc.date.issued 2019
dc.identifier.uri http://repository.president.ac.id/xmlui/handle/123456789/10386
dc.description.abstract Purpose: The objective of this study is to find the influence of physical environment quality, service quality and food quality, on experiential value and to customer satisfaction in terms of full – service restaurant selection in Makassar. Design/Methodology/Approach: This study used quantitative method that applied Structural Equation Modeling (SEM). The primary data was collected from 205 respondents who filled questionnaires that consist of 34 measurement items, their gender, age, occupation, last education, monthly income, respondents are coming from people who have tried restaurant Makassar for the last 3 months and they must be millennial. The data were tested its validity regarding the face, content, and construct validity, Cronbach’s Alpha was used and resulted to be valid and reliable. Findings: This study found that physical environment quality positively affecting the experiential value, service quality positively affecting experiential value, and food quality positively affecting experiential value. Experiential value positively affecting customer satisfaction Originality/Value: To the extent of authors knowledge. This study is believe to be first conducted with this framework and with object of study in Indonesia, en_US
dc.language.iso en_US en_US
dc.publisher President University en_US
dc.relation.ispartofseries Business Administration;015201500113
dc.subject quality dimensions (physical environment, service and food) en_US
dc.subject experiential value en_US
dc.subject customer satisfaction en_US
dc.title ANALYZING FACTORS AFFECTING MILLENIAL SELECTION OF FULL-SERVICE RESTAURANT IN MAKASSAR en_US
dc.type Thesis en_US


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