Abstract:
The Indonesian government has an important role in maintaining the culture of the Indonesian nation. Strategy The framework used in this case is Trade, Tourism and Investment (Trade, Tourism, Investment) hereinafter referred to as TTI. The Indonesian Festival which started in 2016 in Russia is a step forward for TTI from the government's strategy. The Indonesian Festival is a cultural promotion event by introducing domestic products to Russian citizens, especially batik. The purpose of this study is to analyze all batik promotion activities in the Indonesian Festival using the theory of cultural diplomacy. This paper uses a qualitative method by collecting secondary data sourced from books, journals, and articles referring to the Indonesian Festival. This paper argues that the promotion of batik in the Indonesian Festival in Russia is under the administration of the Ambassador of the Republic of Indonesia to the Russian Federation and the Republic of Belarus, M Wahid Supriyadi, which has taken place four times, from 2016 to 2019. In every promotional activity, batik is an exhibition that is never empty of visitors. Furthermore, every year the event is held there are innovations in promoting batik, so that many Russian citizens are interested in learning everything about batik.
