Abstract:
The world of cinema today has experienced many rapid developments with the advent of digital technology. In modern times like today, many creative industries have sprung up, but the main creative artistic order in a film must have meaning and purpose in each of his works. In artistic settings, we can use many things, one of which is color. Color in the artistic arrangement is very influential in supporting the emotions and atmosphere in the film, especially the color in the costumes, therefore this study discusses the application of costume color in the film "Bicara". The function and purpose of color is to support narrative elements and support the emotions of the main characters in the film, especially in Johann Wolfgang von Goethe's color theory.
