BUSINESS PLAN FOR LARIS

Abstract

Daily product business in Indonesia keeps improving and spread all over the country. Indonesia as the one of countries with dense population resulting to the increasing of demand to consume daily products each and every year in every place, which make groceries business becomes the promising business to be established. Company Description LARIS is a business that runs in daily product sector. We offer the entire kind of daily product which needed by consumers every day. LARIS as a distributor of daily product will operate in Jalan Sungai Selan km 6 RT 03 no 170 Desa Pedindang, Kabupaten Bangka Tengah. Even its location is in a village but buying power of consumers is high. LARIS company will become the supplier of daily product to retail store, traditional market, and restaurant nearby that village. This business is very helpful for people who live so far from big city to make sure they got enough supply of daily product every day. Industry Analysis Daily product sector is the one of the largest contributors of share Indonesia’s income keep increasing and spreading to the entire country because the number population of Indonesia is increasing every year. It means the demand of Indonesia people to consume foodstuffs every year is increasing especially in villages. Foodstuffs sector has big potential as it keeps on increasing every year. Market Analysis Our main target markets are mostly retail store, restaurant, traditional market, and canteen school that would purchase foodstuffs to run their business. LARIS will be the supplier of daily product to its customers and as what customer v needs so they are able run their business well. The large quantity purchase of food product will make this thing run well for our business. Marketing Plan LARIS as distributor of groceries offers variety kind of products and some services for customers. LARIS will do some promotional such as flyer, newspaper, advertisement, and word to mouth. The purpose of this marketing is to gain awareness, trust, loyalty, and well known by its customers. Management Team and Company Structure LARIS has a simple organization chart. It will be led by Pogen Fuston as the CEO, also as the manager. The company has salesman, coolie, staff and people who take care of finance. All of the worker must obey the rules that conducted by company to produce best result of working.