THE ROLE OF ENTREPRENEURSHIP EDUCATION BASED ON SOCIAL COGNITIVE CAREER THEORY TOWARD VALUE PROPOSITION:

Abstract

With the increasing number and role of entrepreneurship, the government notices that entrepreneurship plays an essential role in promoting economic development and hence reinforce instruments like entrepreneurship education to stimulate entrepreneurship activity. However, some researchers stated that entrepreneurship education is not necessary to start up a business and someone can’t just teach people on how to become entrepreneurs. With those perceptions, many people questioning the value proposition of entrepreneurship education. This research focuses on improving the understanding value proposition of the entrepreneurship major and courses by observing the influences of entrepreneurial career interest, education self-efficacy, entrepreneurship career self-efficacy, possession of business idea and the expectation of increased entrepreneur’s success rate through entrepreneurship education based on a Social Cognitive Career Theory framework in order to increase a level of interest on entrepreneurship education. The data were collected through the questionnaire that was distributed online. The sample consists of 350 business students who were studying in 5 universities in Greater Jakarta and collected by snowball sampling technique. The data then processed with statistical software. Findings suggest that interest in entrepreneurial career is not significantly affect the value proposition of entrepreneurship education; meanwhile students’ self-efficacy, both academic and career, would lead to increase the value proposition of entrepreneurship education and students perceive that entrepreneurship major could increase their likelihood of entrepreneurial success. In this respect, prior knowledge before entering university is important, so that students’ can explore entrepreneurship-related opportunities before making a decision on their major choice.