Abstract:
According to Kusbiantoro (2013), more than 60 percent of Indonesians are
connected to the Internet from the mobile phone. Moreover, the trend right now
showing an increase of smartphone owning among Indonesian and it said that 95
percent of Indonesian read a review of product from smartphone but only 57
percent that have made a purchase from their smartphone. In general, Indonesian
people admit that they love to shop from personal computer instead of mobile
device while as we know, 60 percent of internet subscriber in Indonesia is coming
from mobile device. This research is aimed to analyze the relationship of
performance expectancy, perceived enjoyment, social influence, and trust towards
the behavioral intention to adopt mobile commerce in Jakarta. Those four factors
were chosen with the consideration of the real existing situation and condition of
retail scene in Indonesia. Thus to find the relationship, the author utilized
structural equation modeling. Based on the result of the research that captured
230 female respondents whose ages in between 18 to 30 years old that has a
smartphone and have made a purchase from their smartphone in Jakarta, all
variables are found to be significant towards the adoption of mobile commerce in
Jakarta except social influence. Moreover, trust generates the highest influence
towards the behavioral intention therefore mobile commerce company must really
pay attention towards this.
