THE INFLUENCES OF PRODUCT QUALITY,PRODUCT PRICE, BRAND BENEFITS AND CUSTOMER EVALUATION TOWARD PRODUCT SALES ( A CASE STUDY OF OPPO MOBILE PHONE USERS IN JAKARTA TAMAN ANGGREK)

Abstract

This research aimed to find the factors that influence the product sales of OPPO store in the Taman Anggrek Mall in Jakarta Indonesia.The researcher used quantitative method with data that taken from the customers in the malls in jakarta by questionnaire.This research includes four independent variables (product quality, product prices, brand benefits and customer evaluation) and dependent variable (product sales). The T-test and the F-test were used to test the multivariate recurrence test to examine the effect of factors on the ward factor.A quantitative study was conducted on samples of 100 interviewees and their responses were analyzed using factor analysis. Before the actual investigation, the researchers also conducted pre-examination of 30 respondents. Quantitative analysis and secondary data from multiple sources. SPSS 20.0 test was used to find out the significant difference between the hypothesis group and the sales volume based on the independent variables. The result of the product quality, product prices, brand benefits and customer evaluation all have significant influence on the product sales in the OPPO store in the Taman Anggrek mall,Jakarta.