Abstract:
This research aimed to find the factors that influence the product sales of OPPO
store in the Taman Anggrek Mall in Jakarta Indonesia.The researcher used
quantitative method with data that taken from the customers in the malls in jakarta
by questionnaire.This research includes four independent variables (product
quality, product prices, brand benefits and customer evaluation) and dependent
variable (product sales). The T-test and the F-test were used to test the
multivariate recurrence test to examine the effect of factors on the ward factor.A
quantitative study was conducted on samples of 100 interviewees and their
responses were analyzed using factor analysis. Before the actual investigation, the
researchers also conducted pre-examination of 30 respondents. Quantitative
analysis and secondary data from multiple sources. SPSS 20.0 test was used to
find out the significant difference between the hypothesis group and the sales
volume based on the independent variables. The result of the product quality,
product prices, brand benefits and customer evaluation all have significant
influence on the product sales in the OPPO store in the Taman Anggrek
mall,Jakarta.
