Abstract:
Purpose
The goal of this study is to examine how service quality, atmosphere, price
fairness and customer satisfaction influence customer repurchase intention toward
coffee shops in Jakarta, and to identify the most influential factor of customer
repurchase intention toward coffee shops.
Design/Methodology/Approach
This research is a quantitative study that employs primary data. The data were
collected using Google Forms from prospective respondent, who were all the
customers who had visited coffee shops in Jakarta and were chosen through
purposive sampling and snowball sampling. The analysis included 300
respondents. This data were validated using construct validity and reliability, and
the hypotheses were tested using structural equation modeling.
Findings
According to the findings of this study, service quality, price fairness, atmosphere,
and customer satisfaction all influence customer purchase intentions toward
coffee shops in Jakarta. Meanwhile, the factor that influence repurchase intention
has discovered.
Originality/Value
This study provides tentative into the impact of price fairness, atmosphere, service
quality, and customer satisfactions on customer repurchase intentions in coffee
shops in Jakarta.
