Abstract:
Consuming coffee has become part of the lifestyle and culture for the younger generation.
Currently, the emerging coffee shops have a unique concept with their own creativity for coffee,
food taste, service quality and coffee shop building design. This is one of the business strategies
to attract many customers, especially to the younger generation market. Mostly, coffee shop sell
in places that are relatively many are occupied by students, this will be very profitable for the
coffee shop’s business. In line with the progress of coffee shop business, there are also so many
competitors related fields, in the case, it is quite interesting to study their strategies to be able to
compete with very high risk, such as the occurring of similar competitors in the coffee shop
business. Therefore with the presence the Minahasa eco-styled coffee shop is expected to meet
the customer needs and become their main priority, especially for the younger generation in
Manado City to choose the coffee shop they want. This study aims to understand the strategy
coffee sales with product quality, as well as the services they provide to customers. This study
will later be proposed to the community with the high visit intensity the coffee shop.
