THE INFLUENCE OF PLACE ATTACHMENT, POSITIVE AFFECT, PUSH AND PULL MOTIVATION AND PERCEIVED RISK, AND IMAGINATION PROCLIVITY AS MODERATORS (CASE STUDY IN MOUNT SEMERU)

Abstract

The film-induced tourism is attracted people to visit the location of the film or TV series. It can be such a tool or source of motivation for the audience who has high intentions about the destination of the film. The objective of this study to know whether the influence of place attachment, positive affect, push and pull motivation, perceived risk and imagination proclivity as moderator after watching film 5Cm have intention to visit Semeru mountain. The number of sample used in this study were 207 people who selected in non-probability sample technique. The data from this study were evaluated using the Structural Equation Modeling (SEM) approach, which is based on the component-based Partial Least Squares path modeling (PLS-SEM). The results showed the influence of place attachment not significant, positive affect, push and pull motivation, perceived risk and imagination proclivity as moderator.