Abstract:
The film-induced tourism is attracted people to visit the location of the film or
TV series. It can be such a tool or source of motivation for the audience who has high
intentions about the destination of the film. The objective of this study to know whether
the influence of place attachment, positive affect, push and pull motivation, perceived
risk and imagination proclivity as moderator after watching film 5Cm have intention
to visit Semeru mountain. The number of sample used in this study were 207 people
who selected in non-probability sample technique. The data from this study were
evaluated using the Structural Equation Modeling (SEM) approach, which is based on
the component-based Partial Least Squares path modeling (PLS-SEM). The results
showed the influence of place attachment not significant, positive affect, push and pull
motivation, perceived risk and imagination proclivity as moderator.
