Abstract:
Purposes - This study aims to find the dineserv factors of fast-food restaurants
influencing customer satisfaction that lead to repurchase intention.
Design/Methodology/Approach – This study employs a quantitative approach.
The data was collected through a survey through an online questionnaire form. 574
customers responded the questionnaire in Indonesia. This study uses purposive
sampling. The population of this study is the Indonesian people who have purchased
fast food in Indonesia before. The data collected were analyzed with the Structural
Equation Model (SEM).
Findings – The results show that food and service quality does not influence
customer satisfaction. On the other hand, perceived price influences customer
satisfaction and customer satisfaction influences repurchase intention.
Originality/Value – This study is about factors that generate customer satisfaction,
leading to the repurchase intention in fast food restaurants.
