Abstract:
Purposes – Klinik Keluarga Bunda Klapanunggal is a primary healthcare services
Located in Klapanunggal, West Java. This study aims to examine the successful
implementation of CSR in maintaining the image of Klinik Keluarga Bunda
Klapanunggal.
Design/Methodology/Approach – The type of research used is descriptive with
qualitative. The research population was all patients and employee from Klinik
Keluarga Bunda Klapanunggal, totalling 1 director, 1 medical supervisor, and 3
patients. The technique of determining the research sample used purposive
sampling with a sample of 5 people. The data collection technique in this study was
by document review and interview.
Findings – The results of the study show that these CSR initiatives have
significantly elevated the clinic's corporate image, strategically incorporated into
its overarching goals. This approach has not only contributed to local welfare but
has also cultivated trust and favourable perceptions among patients. The clinic's
authentic dedication to community welfare is palpable, aligning seamlessly with
principles of economic, legal, environmental, and philanthropic responsibility.
