Abstract:
The existence of Hollywood movies phenomenon as entertainment media that
is able to achieve popularity world widely have become a soft power tool in
American diplomacy conducted to communicate with the International community.
Thus, this research aims to discuss the presence of Hollywood movies and its
contributions in promoting American cultural influence to the world that limited in
the period of 1990-2000, in which at the time believed how America still managed to
sell its ideology and American way of life post-cold war just before the emergence of
the rising powers like Asia. This research is used qualitative research method then
explained descriptively related with American government's policy in realizing the
use of Hollywood movies on its diplomacy strategies. Through the analysis towards
that policy, the researcher found out those Hollywood movies has becoming a
phenomenon that contributes greatly to America in promoting cultural influences
throughout the world since globalization gives a large development of partnership in
the international system. It is strongly supported in which Hollywood movies have
impacted significantly on the culture among the societies worldwide. American
culture reflected in Hollywood movies, later influencing the behavior of the societies
worldwide in the conduct of their daily lives. Starting from the language, fashion,
ways of life and ideology have all been influenced by American culture. Hollywood
movies as represent of American culture now dominating culture worldwide and
erode local cultures in a sustainable way.
