DIGITAL ADAPTATION AND SURVIVAL: AN ANALYSIS OF RADIO ZAITUN'S STRATEGIC APPROACH

Abstract

Purpose – This research aims to analyze the factors that contribute to the success of Zaitun Radio Suara Kebenaran in Indonesia.

Design/Methodology/Approach – This research used a case study to examine Zaitun Radio. The method used is qualitative by collecting data through interviews, observations, and secondary data analysis.

Findings – This research found that Zaitun Radio needs to improve in several factors, such as business development. Zaitun Radio could embrace an online expansion, forming a strategic partnership, and diversifying content through podcasts.

Originality/Value – This research contributes to the knowledge of the factors that contribute to the success of the radio station industry in Indonesia. The research also provides insights into the other companies looking to enter or expand the radio industry in Indonesia