Abstract:
Purpose – This research aims to analyze the factors that contribute to the success
of Zaitun Radio Suara Kebenaran in Indonesia.
Design/Methodology/Approach – This research used a case study to examine
Zaitun Radio. The method used is qualitative by collecting data through
interviews, observations, and secondary data analysis.
Findings – This research found that Zaitun Radio needs to improve in several
factors, such as business development. Zaitun Radio could embrace an online
expansion, forming a strategic partnership, and diversifying content through
podcasts.
Originality/Value – This research contributes to the knowledge of the factors that
contribute to the success of the radio station industry in Indonesia. The research
also provides insights into the other companies looking to enter or expand the
radio industry in Indonesia
