Abstract:
In the rapidly growing e-commerce landscape, the speed and efficiency of web interactions
are paramount to user satisfaction and business success.
This capstone project addresses the important issue of slow page reloads, which significantly
impacts user experience and conversion rates.
By leveraging cutting-edge web technologies and user-centered design approaches, we aim to
develop a web application powered by Next.js that ensures fast and seamless interactions as well
as improves overall usability. Our solution focuses on several key aspects. First, we integrate clear
progress indicators and streamlined payment steps to reduce friction in the purchasing process.
Second, we offer multiple payment options, improving flexibility and reducing payment
abandonment. Third, one-click shopping integration simplifies transactions, serving loyal
customers by leveraging securely stored payment information. Additionally, we are exploring the
potential of Progressive Web Apps (PWA) to deliver native app-like experiences directly through
the web browser, ensuring seamless user interaction. While not the main focus, community
reviews and suggestions are also taken into account, with a moderation system to maintain the
quality of user-generated content. A core element of our approach is a focus on iterative
improvements through user feedback. Regularly scheduled feedback collection mechanisms, agile
development approaches, and transparent communication with users about implemented changes
ensure that the platform continuously evolves to meet needs and expectations of the user.
By combining these elements, the proposed solution aims to create a highly responsive, efficient
and user-friendly e-commerce platform. This project aims to not only solve the immediate problem
of slow page reloads, but also set a new standard for the online shopping experience through
continuous refinement and improvement of the user experience. The expected result will be a
powerful and innovative platform that significantly improves user satisfaction and drives business
success in the competitive e-commerce landscape.
