Abstract:
Nowadays, there are many different types of diplomacy practices, as one example
is gastrodiplomacy. Where through food, a country can become an international
attraction. The state of Indonesia itself uses this practice of diplomacy.
Gastrodiplomacy certainly cannot stand alone, where policies are needed that are of
course led by the government.
However, not only the government, but also the government can provide more access
to all activities related to gastrodiplomacy to non-government actors, for example,
the diaspora. Indonesia and the Philippines have good diplomatic relations. Through
a long historical background, there is a lot of cooperation and there are also many
Indonesia diaspora in the Philippines. This research will focus on gastrodiplomacy
strategies carried out by non-state actors through gastronomic products, namely
Indonesia restaurants. This research uses a mixed method and focuses on the theory
of gastrodiplomacy according to Paul S. Rockower, who explained that
gastrodiplomacy is a government medium in the strategy of spreading cultural
diplomacy by using taste to increase awareness of the uniqueness of a nation's
culture and promote a country's typical food. In this study, it was found that the
Diaspora as a non-state actor, can carry out Indonesia's gastrodiplomacy in the
Philippines. This can be seen from the number of Filipino citizens who visit typical
Indonesia restaurants in the Philippines, and the brand awareness of Indonesia's
gastronomic products in the Philippines.