Abstract:
Indonesia divers culinary tradition are integral part of it’s intangible cultural
heritage that is reflecting the country history, tradition and culture, and regional
diversity. However this tradition now face a increasing threat from globalization,
modernization, changing food preference from influence of other country and the
lack of knowledge of our own traditional food. This thesis will create a 2D
Illustration in a form of Webtoon using three-act structure storytelling that is easier
to understand for slice of life theme. The data collection will be done using
qualitative method by literature review, interview with expert in the field and
observation. The objective of this project is to develop an interest and increasing
awareness in younger generation especially gen z to get to know more about their
own traditional food. In this study the region that is specifically used is a Jakarta
with their Betawi cuisine. By using webtoon as a medium, it is hoped to make a
process of Preservation of Betawi Traditional Food and promoting it to people so
they have the knowledge and interest about it.