DESIGNING A SHORT VIDEO ANIMATION TO INCREASE AWARENESS AMONG CHILDREN ABOUT THE IMITATION OF VERBAL ABUSE FROM THE YOUTUBE CHANNEL WINDAH BASUDARA

Abstract

This study aims to design a short video animation to educate Windah Baasudara’s viewers aged 10-13 about the impacts of verbal toxicity. The animation employs engaging visuals, bright colors, imaginative metaphors, and pacing suitable for the target audience to ensure effective communication of its message. In addition, supporting outcomes were developed to reinforce the message as a tangible reminder, encouraging positive communication in daily life. The effectiveness of the animation was evaluated through a one-hour group interview with the target audience, consisting of an introduction to the author, collective viewing of the animation, and interactive discussion based on structured questions. Results indicate that participants were able to comprehend and articulate the core message, relate it to their daily interactions, and demonstrate willingness to adopt positive communication behaviors. They responded positively to the visual style, pacing, and imaginative presentation, while also providing constructive feedback for refinement. Overall, the findings demonstrate that short video animation, supported by tangible media, can engage young viewers cognitively, affectively, and behaviorally. This study confirms that animation is not only an entertaining medium but also an effective educational tool for promoting awareness and respectful communication among children aged 10–13.