Abstract:
This study aims to design a short video animation to educate Windah
Baasudara’s viewers aged 10-13 about the impacts of verbal toxicity. The
animation employs engaging visuals, bright colors, imaginative metaphors,
and pacing suitable for the target audience to ensure effective communication
of its message. In addition, supporting outcomes were developed to reinforce
the message as a tangible reminder, encouraging positive communication in
daily life.
The effectiveness of the animation was evaluated through a one-hour
group interview with the target audience, consisting of an introduction to the
author, collective viewing of the animation, and interactive discussion based
on structured questions. Results indicate that participants were able to
comprehend and articulate the core message, relate it to their daily
interactions, and demonstrate willingness to adopt positive communication
behaviors. They responded positively to the visual style, pacing, and
imaginative presentation, while also providing constructive feedback for
refinement.
Overall, the findings demonstrate that short video animation, supported
by tangible media, can engage young viewers cognitively, affectively, and
behaviorally. This study confirms that animation is not only an entertaining
medium but also an effective educational tool for promoting awareness and
respectful communication among children aged 10–13.
