Abstract:
Cultural heritage preservation is a big challenge in the digital era, especially in
reaching Generation Z who tend to access information through visual and digital
media. This research aims to design and analyze the effectiveness of webtoon media
as a means of preserving the Rawa Gede Cultural Heritage using a narrative story spine
approach. The method used is a descriptive qualitative approach, comprising the stages
of media design, literature review, in-depth interviews with several representatives of
the target audience, and readability testing with the target group. The results showed
that the story spine structure is effective in building a narrative flow that can foster
empathy and emotional involvement in local cultural values. Webtoon media is
considered interesting, easy to understand, and follows the characteristics of
Generation Z media consumption. In conclusion, the webtoon about Rawa Gede
created using the story spine technique successfully engages Generation Z by
combining clear, emotionally resonant storytelling with appealing visuals and relatable
characters. Positive audience feedback confirms its effectiveness in conveying cultural
heritage through mobile-friendly, easily accessible media. This approach not only
educates but also entertains, proving that webtoons can serve as impactful, non-formal
educational tools that bridge local history with modern digital consumption habits.
