Abstract:
This work is presented in the form of a video to raise or increase public awareness
about the dangers of racism, which is often experienced by Eastern Indonesian
communities due to the negative stigma attached to them. Another purpose of
creating this video is to shift perspectives and remind the public about the negative
impacts of social issues that arise as a result of racism. Elements of comedy
accompany this educational video to make the delivery of information easier and
more engaging, with the hope that viewers will not get bored with the content being
presented. Additionally, the video uses comedic editing techniques that are
currently trending in the YouTube industry to maximize the comedic moments
created, mainly due to the involvement of a stand-up comedian from Eastern
Indonesia featured in the video. The new concept in this research is to highlight a
topic that has received minimal discussion in online media by involving a figure
who has personally experienced racism and has fought against it through
achievements in the field of comedy. This approach allows him to share his
perspective on the real impacts of racism, particularly on the Eastern Indonesian
community he grew up in, providing a more personal and authentic narrative.
