Abstract:
This study conducts a comparative study of the gastrodiplomacy strategies between
Japan and Indonesia, examining how both countries utilize their rich culinary heritage to
enhance cultural diplomacy. Japan and Indonesia were chosen for their unique and globally
recognized culinary traditions, as well as their different approaches to promoting national
cuisines internationally. This study uses a qualitative method with a comparative case study
approach. This approach allows for an in-depth analysis of gastrodiplomacy strategies in
Japan and Indonesia with a focus on the similarities, differences and outcomes of each
strategy in promoting cuisine as a cultural diplomacy tool. The research also draws on Juyan
Zhang's gastrodiplomacy model as an analytical framework to assess the strategies of each
country's approach in enhancing cultural attractiveness and culinary identity at the
international level. This comparative study examines each country's strategies, individuals
(including actors and non- state actors), and promotional techniques. The limitations of this
study are the focus on publicly available data and the qualitative assessment of the impact of
each strategy on international perceptions of Japanese and Indonesian cuisine. This research
seeks to provide insights into effective culinary diplomacy practices that can inspire further
development of cultural diplomacy initiatives around the world.
