Abstract:
The geographical condition not only provides an essential habitat for flora and fauna,
additionally offers the potential to enhance natural tourism, particularly ecotourism.
The growth of ecotourism in Pantai Sederhana Village will definitely enrich the local
community through increasing the number of tourists that will initially visit, it will also
contribute to preserving the surrounding natural environment. Unfortunately, multiple
challenges arise during the growth of tourism in Pantai Sederhana. The fundamental
challenge faced by ‘Ekowisata Saung Alas’ which is located in the village of Pantai
Sederhana, not just environmental issues. It also a lack of visitor interest that raising
significant issues concerning the roots of the problem. Empowering communities in
ecotourism development is equipping with the understanding and skills required to
participate effectively. Through the optimalization of human resources in knowledges
and skills to arise the economic transition. This project aims to help optimize the
potential of ecotourism for the local communities through creative learning for local
communities and the children in Pantai Sederhana village and how to use social media
effectively for ecotourism marketing, with the hope of increasing the quality of human
resources in empowering ecotourism in Saung Alas. The importance of gaining
abilities and knowledge in honing creative thinking in children during their golden age
era is criticalto the growth of ecotourism. Furthermore, we conduct socialization
towards ‘Ekowisata Saung Alas’ members and village inhabitant on optimizing social
media asa promoting tool to engage more visitors. The involvement of children is seen
as a crucial element in becoming agents of change. We believe that social media
platformssuch asInstagram play an essential role in tourism promotion. As a result, this
proposalwas created with the objective of increasing the ecotourism potential in Pantai
Sederhana village through the implementation within certain methods, including
creative learning and also optimizing social media as a promotion tool. Indeed, this
initiative fulfilled its expected objectives. This project is thriving in achieving the
expected outputs. However, advanced mentoring is needed for further development to
maximize the perfect results.
