Abstract:
In today's rapidly evolving and competitive business environment, an organization cannot
be resistant to change, and the Marketing Department of President Senior High School
must actively maintain employee engagement to support every change initiative.
However, achieving high levels of employee engagement during change remains a
challenge for many organizations. Although it is acknowledged that employee
engagement is crucial for change initiatives, many organizations find it difficult to keep
employees engaged throughout the process, which can result in higher resistance, lower
productivity, and less-than-ideal results. By that, the objective of this research is to
understand what factors can help to increase the employee engagement especially when
it comes to change initiatives. This research utilizes qualitative methods by collecting,
interpreting, and analyzing non-numerical data. The results of this research identified five
key factors that enhance employee engagement during organizational change: adaptive
leadership support and clear direction, transparent communication about change
initiatives, structured professional development opportunities, clear role alignment with
employee skills and interests, and inclusive decision-making processes that value
employee input. These findings provide a framework for maintaining and improving
employee engagement during periods of organizational transformation within educational
marketing departments.
