Abstract:
This study was about the dominant factors influence Chinese
consumer preference
on PT Friendship Logistics Line Chinese consumer came to Indonesia to do
international business, so a reliable freight forwarder is necessary in order to find
the optimal freight forwarder that match Chinese consumer s needs, and also to
improve the competi tiv eness of freight forwarders . In this thesis, the researcher
used questionnaires with Likert scales and 1 50 samples as the quantitative method
and SPSS 22 .0 to analyze the colle cted data. The research set s up 3 independent
variables that might influence Chi nese consumer preference toward PT Friendship
Logistics Line that are Service quality , Price , and Corporate reputation The result
showed that Service quality and Price are the main factors that influence Chinese
consumer preference toward PT Friendship Logistics Line . While c orporate
reputation has no significant influence on Chinese consumer preference toward
PT Friendship Logistics Line
