Abstract:
Along with the increasing number of investors, there is a new investment
instrument which called as Unitlink that introduced by life insurance companies in
Indonesia that shows promising growth year by year; this research has objective to
observe factors that influences equity based unitlink product. This study concerns
to observe the influence of macroeconomics factors such as inflation rate;
exchange rate; bank Indonesia rate and Jakarta Composite Index Price towards
equity based unitlink product of PT. XYZ during January 2010 to November
2016. This study uses quantitative method with secondary data from Bank
Indonesia (BI), Badan Pusat Statistik (BPS) and PT. XYZ website. To process the
raw data into statistical result, researcher uses Econometric Views or Eviews 8.1
version.This study uses multiple regressions analysis to observe the influence
between Independent Variables to the dependent variable. The observed result
describe a partially significant influence of Jakarta Composite Index Price toward
equity based unitlink product return but Insignificant partially influence of
Inflation Rate, Bank Indonesia Rate and Exchange Rate toward equity based
unitlink return. This study concludes that Jakarta Composote Index Price is the
only variable in this research that give significant influence towards equity based
unitlink product return while Inflation Rate; BI rate; and Exchange Rate have no
significant influence towards banks’ equity based unitlink product return.
